Blog
Facebook has created many tools to help marketers better optimize their business, and one of these tools is their Pixel. Advertising on Facebook can be overwhelming with all the features, but pixels help ease the situation. It makes advertising on their platform much easier by tracking conversions, optimization and remarketing. There are pixels for Google Analytics to track conversions on your website for other campaigns, but Facebook created one specifically for their ad campaigns.
Search engine optimization (SEO) is a way to improve your company’s search engine ranking organically. Using the correct keywords can help enhance this. Keywords are typically a word or short phrase that you use to attract users to your website. People will type these keywords into a search engine in hopes of finding a solution to their problem or gathering more information on a topic.
Google is the most popular search engine that people use to answer their every day questions. If you don’t know something, nine times out of ten, you’re referring to Google about it. For this reason, having your business on Google is essential to get your product or service in front of these users. The search engine processes over 40,000 searches per second. To ensure your brand is one of the top searches that pop up when people type in their questions, you need to create a Google Adwords account.
One of the most popular social media platforms by far is Instagram. The mobile photo sharing app boasts 150 million active daily users. Since being acquired by Facebook and making useful updates, the social media giant shows no signs of slowing down. To leverage this platform and make sure your brand attracts engagement and followers, I’ve created a quick list to improve your profile. Check it out and do it for gram!
One of the main areas of focus for B2B marketing is lead generation and ROI. This is the bread and butter for companies to attract and convert more quality leads. They also want to know what they’re getting in return for their marketing efforts. Below are trends and tips to stay on top of if you want to succeed this year with B2B marketing.
There’s a list of things you need to make your brand marketable. Some of the basics are creating a logo, website, social media, and more. Ensuring that all these elements you’ve so delicately created are able to be found online, search engine optimization (SEO) is needed to complete the package.
